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Media imperialism is a theory based on over concentration of mass media from larger nations as a meaningful variable negatively affecting smaller nations, in which the national identity of smaller nations is lost due to media uniformity inherent in mass media from the larger countries
In traditional media we will often find a wrongful persuasion lingering through: that media ethics is synonymous with journalism ethics, that is, that we can place a sign of equivalence among these two ethics. This misinterpretation consists in narrowing down the relevant moral ethical media communications and media practice solely to the journalist’s field, instead of understanding it as the application of the philosophical-ethical thinking of the specific area of human practice related to the mass communication.
Media Imperialism is rapidly growing and the massive media conglomerates that operate across the world are changing perception and promoting foreign culture in other lower countries.